April 19, 2012 by Reader's Connection
This in from Ann Grilliot, Assistant Branch Manager at Lawrence.
Simon Garfield´s Just My Type: A Book about Fonts is a fascinating look at the history and people behind the fonts and printing we encounter every day. Type awareness has really taken off with the advent of personal computers. Steve Jobs and Apple computers gave us the first options to change fonts. According to Mr. Garfield there are more than 100,000 fonts in the world now.
Typefaces are now 560 years old. So when a Brit called Matthew Carter constructed Verdana and Georgia for the digital age in the 1990s, what could he possibly have been doing to an A and a B that had never been done before? And how did an American friend of his make the typeface Gotham, which eased Barack Obama into the presidency? And what exactly makes a font presidential or American, or British, French, German, Swiss, or Jewish? These are arcane mysteries, and it is the job of this book to get to the heart of them.
For a more academic look at typography, fonts and graphic design, look for Michael Harkins’s book Using Type.
These books bring an entirely new perspective to choosing the font for your next document!