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Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.

Authors: Sant, Tom.
Call number: 651.74 SAN 2004
Publisher: New York : AMACOM, c2004.
Publication date: c2004.
Subject: Proposal writing in business.
Persuasion (Rhetoric)
Title: Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.
Edition: 2nd ed.
Physical description: viii, 248 p. : ill. ; 23 cm.
Contents note: The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal.
Notes: Includes index.
ISBN: 0814471536 (pbk.)
LCCN: 2003018709
Url for this record: http://sherloc.imcpl.org/?itemid=|library/marc/dynix|994625
Bib No.: 994625

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Glendale Library Nonfiction, Adult 651.74 SAN 2004 Checked In
Lawrence Library Nonfiction, Adult 651.74 SAN 2004 Checked In
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