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The one-hour business plan : the simple and practical way to start anything new / John McAdam.

Authors: McAdam, John, 1962-
Call number: 658.11 MCA
Publication: Hoboken, New Jersey : Wiley, [2013]
Publication date: [2013]
Subject: New business enterprises -- Planning.
Title: The one-hour business plan : the simple and practical way to start anything new / John McAdam.
Physical description: xxi, 167 pages : illustrations ; 23 cm
Contents note: Introduction -- Module 1. What are you offering? : create a value proposition that makes a stronger business model -- Module 2. Who are you offering to? : the customer target market : the only sustainable source of business funding for the long term -- Module 3. Who are your competitors : competitive positioning : viewing your offering through your customers' eyes -- Module 4. What's next? : next steps : what milestones and actions plans do for your business -- Module 5. How much money will you make? : the new offering to cash mini-budget : a simple way to predict how much money you will likely make -- Conclusion : pulling it all together : using your one-hour business plan to earn customers today -- Final thoughts.
Notes: Includes index.
Available in other form: McAdam, John, 1962- One-hour business plan.
ISBN: 9781118726228 (cloth)
1118726227 (cloth)
LCCN: 2013019138
Url for this record: http://sherloc.imcpl.org/?itemid=|library/marc/dynix|1463744
Bib No.: 1463744

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