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Writing winning business proposals / Richard C. Freed, Joseph D. Romano, Shervin Freed.

Authors: Freed, Richard C., 1946-
Call number: 658.15224 FRE 2011
Publisher: New York : McGraw-Hill, c2011.
Publication date: c2011.
Subject: Proposal writing in business.
Business report writing.
Title: Writing winning business proposals / Richard C. Freed, Joseph D. Romano, Shervin Freed.
Edition: 3rd ed.
Physical description: viii, 311 p. : ill. ; 24 cm.
Contents note: Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process.
Biography note: Includes bibliographical references and index.
Added author: Romano, Joseph D.
Freed, Shervin.
ISBN: 9780071742320 (alk. paper)
0071742328 (alk. paper)
LCCN: 2010026599
Url for this record: http://sherloc.imcpl.org/?itemid=|library/marc/dynix|1289047
Bib No.: 1289047

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Location Collection Call No. Status
Central Library Nonfiction, Adult - Non-Floating 658.15224 FRE 2011 Checked In
Central Library Nonfiction, Adult - Non-Floating 658.15224 FRE 2011 Pending Deletion