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The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau.

Authors: Lee, Jennifer, 1974-
Call number: 658.401 LEE
Publisher: Novato, Calif. : New World Library, c2011.
Publication date: c2011.
Subject: Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship.
Title: The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau.
Physical description: 223 p. : col. ill. ; 23 cm.
Contents note: Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive.
Biography note: Includes bibliographical references and index.
ISBN: 9781577319443 (pbk. : alk. paper)
1577319443 (pbk. : alk. paper)
LCCN: 2010048864
Url for this record: http://sherloc.imcpl.org/?itemid=|library/marc/dynix|1282281
Bib No.: 1282281

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