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The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau. |
| Authors: | Lee, Jennifer, 1974- |
| Call number: | 658.401 LEE |
| Publisher: | Novato, Calif. : New World Library, c2011. |
| Publication date: | c2011. |
| Subject: |
Business planning.
Creative ability in business. Creative thinking. Entrepreneurship. |
| Title: | The right-brain business plan : a creative, visual map for success / Jennifer Lee ; foreword by Chris Guillebeau. |
| Physical description: | 223 p. : col. ill. ; 23 cm. |
| Contents note: | Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive. |
| Biography note: | Includes bibliographical references and index. |
| ISBN: | 9781577319443 (pbk. : alk. paper) 1577319443 (pbk. : alk. paper) |
| LCCN: | 2010048864 |
| Url for this record: | http://sherloc.imcpl.org/?itemid=|library/marc/dynix|1282281 |
| Bib No.: | 1282281 |