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The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.
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| Authors: |
Leroux Miller, Kivi, 1969-
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| Call number: |
658.8 LER |
| Publisher: |
San Francisco : Jossey-Bass, 2010. |
| Publication date: |
2010. |
| Subject: |
Nonprofit organizations -- Marketing.
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| Series title: |
Jossey-Bass nonprofit guidebook series ; 10
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| Title: |
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen. |
| Edition: |
1st ed. |
| Physical description: |
xviii, 228 p. ; 24 cm. |
| Notes: |
Includes index. |
| Summary note: |
"A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher. |
| ISBN: |
9780470539651 (pbk.)
0470539658 (pbk.) |
| LCCN: |
2010003894 |
| Url for this record: |
http://sherloc.imcpl.org/?itemid=|library/marc/dynix|1254577
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| Bib No.: |
1254577 |
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