syndetics-lc
#Requests on title: 1
Make Request

The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.

Authors: Leroux Miller, Kivi, 1969-
Call number: 658.8 LER
Publisher: San Francisco : Jossey-Bass, 2010.
Publication date: 2010.
Subject: Nonprofit organizations -- Marketing.
Series title: Jossey-Bass nonprofit guidebook series ; 10.
Online: Cover image
Title: The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen.
Edition: 1st ed.
Physical description: xviii, 228 p. ; 24 cm.
Notes: Includes index.
Summary note: "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"-- Provided by publisher.
ISBN: 9780470539651 (pbk.)
0470539658 (pbk.)
LCCN: 2010003894
Url for this record: http://sherloc.indypl.org/?itemid=|library/marc/dynix|1254577
Bib No.: 1254577

Show Available
Item availability
Location Collection Call No. Status
Central Library Nonfiction, Adult 658.8 LER Checked out
Glendale Library Nonfiction, Adult 658.8 LER Checked out
Glendale Library Nonfiction, Adult 658.8 LER Checked out