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Tips and traps for marketing your business /
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| Author |
Cooper, Scott W.
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| Call Number |
658.8 COO |
| Publisher |
New York : McGraw-Hill, |
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Subject
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Marketing.
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| Title Statement |
Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper. |
| Additional Title |
Tips & traps for marketing your business |
| Description |
vii, 213 p. : ill. ; 24 cm. |
| Contents |
Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine. |
| Bibliography Note |
Includes bibliographical references and index. |
| Contributors |
Grutzner, Fritz. |
|
Cooper, Birk. |
| ISBN |
0071494898 (alk. paper) |
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9780071494892 (alk. paper) |
| LCCN |
2007035880 |
| Hold Requests |
0 |
| Bib No. |
1148398 |
